We surveyed businesses offering Fan Clubs and 86% say they tend to visit more often. Do you know the value of your virtual Fans?
What's your Fan value?
In a survey amongst 100 F&B outlets running its Fan Clubs on Facebook loyalty solution, the true value and importance of virtual Fans is realized.
56% say they would spend more at outlets with Fan Clubs but more importantly 67% say they are less likely to visit an outlet without one.
What's the value of a virtual Fan?
Outlets using Fan Clubs are getting up to 5x increase in repeat sales, 7x increase with fan acquisition rates and 10x increase with word of mouth coverage. How much value would this be to YOUR business?
Other key findings include:
- 96% of members say it is easy or very easy to join Fan Club
- 92% say the checkout process is fast .. and easy
- 87% prefer Fan Club over a traditional membership card